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Vitaminwater + Project Hustle

 

Vitaminwater + Project Hustle

Led team in collaborative sessions to solve creative brief: "What will the cultural creative class of 2020 care about?" Motivated team and developed work into fruition, ultimately winning the 10 million dollar business for our parent company; Universal McCann.

“Give Millennials the securities and resources they need to thrive. Give them a mission to be passionate about. And in turn, they will help transform Vitaminwater from just a brand to an undeniable force and creative energy.”