Vitaminwater + Project Hustle

Led team in collaborative sessions to solve creative brief: What will the cultural creative class of 2020 care about?

Motivated team and developed work into fruition, ultimately winning the $10 million dollar business for our parent company; Universal McCann.

“Give Millennials the securities and resources they need to thrive. Give them a mission to be passionate about. And in turn, they will help transform Vitaminwater from just a brand to an undeniable force and creative energy.”