Led team in collaborative sessions to solve creative brief: "What will the cultural creative class of 2020 care about?" Motivated team and developed work into fruition, ultimately winning the 10 million dollar business for our parent company; Universal McCann.
“Give Millennials the securities and resources they need to thrive. Give them a mission to be passionate about. And in turn, they will help transform Vitaminwater from just a brand to an undeniable force and creative energy.”